As a Brand Marketing Specialist, Social Media Strategist, and Co-Founder of Rose & Reef, I’m passionate about creating meaningful brands that resonate with audiences and make a positive impact. I graduated from Emerson College, where I developed a strong foundation in marketing, communications, and media arts production. My journey in marketing has allowed me to work with dynamic teams across multiple industries, from tech and travel to lifestyle brands, always with a focus on creative storytelling and strategic growth.
At Rose & Reef, a brand I co-founded with a mission to give back to our oceans and support mental health awareness, I wear multiple hats as both the CEO and CMO. I oversee our brand strategy, develop innovative social media campaigns, and manage partnerships that align with our mission. I also created the ‘Coral Crew’ our brand ambassador program with Rose & Reef, we currently have 45 active brand ambassadors that I manage. My role allows me to not only guide the brand’s vision but also connect with our community in ways that inspire loyalty and foster real impact.
Throughout my career, I’ve also had the opportunity to lead as a Digital Brand Ambassador with Amazon Prime Student, as a Marketing Intern at HubSpot and HardTop Hotel, and as a Creative Intern at Bottomline Technologies. Each role has given me valuable insights into how to drive brand engagement, whether through LinkedIn Ads, event marketing, or content creation. I’m dedicated to using a combination of creativity, data-driven insights, and collaboration to grow brand awareness, generate leads, and enhance engagement.
My experience as the Technical Executive Producer for Emerson College's EVVY Awards—the nation's largest student-run, multi-camera, live awards show—was instrumental in shaping my leadership abilities and broadcast production skills. Overseeing all technical aspects of the event, I led a team of over 60 broadcast professionals and assisted in the hiring process for a larger team of 300. Managing this scale of production required exceptional organizational skills, effective communication, and the ability to coordinate across multiple departments. In this role, I managed the technical budget and ensured each element of the broadcast met the high standards of a live production. From camera operations to live sound and lighting, I gained firsthand experience in each aspect of broadcast film, developing a deep understanding of what it takes to deliver a seamless, high-quality show. This opportunity not only strengthened my broadcast production expertise but also taught me how to lead under pressure, foster teamwork, and motivate others toward a shared vision.
During my time at Emerson College I had a Media Arts Production Minor where I worked on a number of productions as a Technical Executive Producer. These consist of the films Mudslide, EIV Evening News, Corner Stall, and The EVVY Awards. I also worked on student run films as a cinematographer, editor, and director. You can find all of these films in my Media section of this website.
When I’m not developing the next campaign or building partnerships, you’ll find me exploring new ways to innovate in digital storytelling, honing my skills in visual design, and staying inspired by the latest trends in marketing and media. At the core, I’m a storyteller and strategist who believes in the power of brands to connect, inspire, and make a difference in the world.
